Many freelancers and entrepreneurs use seminars to share knowledge, build trust, and market themselves. Live seminars create connections, collaborations, and lasting relationships—all of which can lead attendees to buy more than just your core services.
There are two main aspects of hands-on learning – design, and delivery – both of which require specific skills to succeed. When you're a solo professional, you're often both a designer and a presenter. You can find the best facilitation skills workshop via leadstrat.com/courses/effective-facilitator-flagship-course.
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There are some keys to note:
Think about your introduction: Your attendees will start to rate you as a presenter within the first 2-3 minutes, so your goal is to make the maximum positive impact. It may take a few minutes to "warm-up" in front of your audience. One way to shorten the warm-up time and build confidence is to remember your introduction.
Benefit from your audience: Your participants bring rich personal and professional experience to the seminar – recognize and use them! You can ask them to share stories about a topic or answer questions from other participants.
As you work on the activity, ask how they would apply what they learned in their daily lives. This way you allow the class to learn from everyone.
Relieve stress – don't try to be an expert all the time: Even if you are an expert in the field, think of yourself as a leader guiding participants on their journey. You provide guidance, but also encourage them to go their way from time to time.