Back when internet marketing was a new concept, it attracted attention as a marketing channel that allows global outreach. While the fact still holds true, today businesses are more focused on the local aspect of internet marketing rather than global.
A lot has changed over the years, especially, when it comes to the way search engines are working. With their increasing focus on local results, SEO has become more crucial than ever. To know more information on local SEO packages for small businesses visit https://foxxr.com/packages/local-seo/.
However, a large percentage of small businesses still seem oblivious to the benefits of local SEO. When it comes to local marketing, many businesses still consider investing in print ads and flyers rather than investing in local SEO Package.
While other channels are still effective, local SEO can actually offer a considerably larger ROI than any of it. The benefits get bigger for small businesses that serve a particular location or area.
One of the major reasons behind the growing importance of local search is the escalating trend of 'on-the-go' search. Smartphones and the availability of high-speed internet connections have made mobile phones the most used device for searches.
Most of the users use these devices to search for a local business such as a restaurant or a retail store. Moreover, most of the people who search via mobile devices actually reach the shop/restaurant right away. So, if your online presence is locally optimized, you will attract mobile as increased online traffic and in-store traffic.
With less money and time wasted, local SEO yields a value, and unlike other marketing channels, the value is higher for small and local businesses. Make sure you invest in the right package offered by a reputable local SEO firm with an in-depth understanding of your local market and consumer trends.