PPC ads simply advertising your website through the use of pay-per-click search engines. When using a PPC search engine you bid on keywords or keyword targeted prospects phrases that can be used to find what your website offers. Because you "pay-per-click", you are only charged the bid amount for actual visits to your site resulting.
Your PPC advertising is instead charged anyway for placing ads. PPC Advertising Process will generate profit rather than eating up your revenues and help you to monitor your PPC advertising.
Image Source: Google
Some of the services of search engine pay-per-click, such as Yahoo! look for Marketing for instance only considers the bid amount in ranking a site. Others, like Google Adwords, may also consider Popularity ads based on click-through rates in ranking a website.
The benefit of using PPC advertising is that you only pay your bid on a keyword or key phrase if customers click on the link to your ad in the search engine results. The more your ad is clicked on, the more you pay.
For the purpose of PPC advertising, this is really a good thing because it allows people to purchase relevant products or services to achieve a decent rating even if they do not have a PPC advertising budget. It is also good for those who use the search engines to find information that is relevant because popular PPC ads will appear in their search results.
The most popular PPC advertising options include Google AdWords and Yahoo!