Facebook Messenger Bot is the latest development in online marketing. What is so revolutionary about the new Facebook product? How does it work? How is it different from other online marketing strategies? Facebook Messenger Bot answers all these questions and more. If you are interested, you should take a look at this discussion.
A Facebook Messenger Bot is a piece of application that utilizes artificial intelligence (auna) to chat with users. Simply put, these robots are able to instantly formulate an answer in a much more human manner than humans can. In short, automated robots have the ability to fully revolutionize the face of internet marketing, customer service, and sales just as we know it because now, online marketers and business owners need not hire people just to operate these complex tools. What's more, they are able to give their full attention to the running of the Facebook app, as well as handle sales, analytics, and other concerns. As a result, a lot goes into the production of a Facebook Messenger Bot, as every detail needs to be carefully thought and executed.
There are a couple of main components in any Facebook Messenger Bot application: a webhook and the Facebook application itself. Facebook has made the installation process of the webhook easy and simple so that any website owner who wishes to launch a Facebook bot can do so without too much difficulty. The Facebook app on the other hand is pretty much mandatory to run any bot because otherwise, the bots are rendered useless by the absence of the Facebook app. However, to get the most out of Facebook Messenger Bot, you should install both the app and webhook.
Facebook's web hook is what connects the Facebook Messenger Bot and the rest of the system, and this needs to be installed before Facebook Bot will start functioning properly. This web hook also allows Facebook Bots to search for conversations that have already occurred, as well as to browse through recent messages. It is up to the user however how he/she might want the Bot to search, from categories such as "Fitness & Exercise", "illions of Things to Do", "Get Inspired" and others. It is also up to the user to decide whether or not to restrict certain conversations from occurring while others. But whatever the case, installing Facebook's web hook is very easy and won't take much time at all.
With the introduction of Facebook Bot, social network marketing has taken another big leap, allowing small to medium-sized businesses the opportunity to market their products or services to millions of their Facebook friends. While Facebook has yet to announce any major advantages of using Facebook Bots for social network marketing, one thing is for sure, the bot has made customer service and supports an entirely new aspect of Facebook customer service. Whenever anything goes wrong with the Facebook Messenger Bot, its users and Facebook staff are quick at answering questions, helping customers track down problematic bugs, and reporting them to the developers who created the Facebook Messenger Bot. This may very well make customer service and support more efficient, which means happier Facebook customers in the long run.
However, like most Facebook applications, the use of Facebook chat Bots does come with its share of detractors. Some people decry the fact that Facebook is favoring large, corporate-sponsored advertisements over more personalized advertisements. Others simply don't feel comfortable letting large, third-party companies filter their own personal conversations. And then there are those who think that allowing chat bots to handle Facebook conversations is a big violation of the Internet privacy laws that exist. In a world where identity theft is on the rise and people have become increasingly cautious about what they put into their mouths, it's understandable why some people object to Facebook using chat bots to advertise themselves.
The way the Facebook Messenger Bot works are simple enough to explain: the Facebook application connects you to a webhook, which is a unique URL given by Facebook for your bot to connect to. The webhook will then allow you to post information directly to Facebook. The great thing about the webhook is that it can be implemented in any programming language, meaning that even if you are not that fluent in an HTML editor, you can still build the Facebook Messenger Bot. Once the webhook is built, the Bot responds to a set of pre-set commands, saving you time and easing your job as the project progresses. You can even instruct it to send text messages out to specific contacts, along with posting status updates on the fly.
The thing is, the Facebook chat bots and Facebook fan pages are not only an effective way of spamming people but also of engaging your customers in a more personal manner. For example, since the Bot sends out a text message automatically when the user logs into Facebook, you can easily get them engaged with your company's marketing strategy. The bot can suggest up-to-date products and deals, ask questions related to the current market, as well as prompt the user to visit a company website. Using these features to advertise your product makes Facebook Messenger Bot even more effective and affordable. So now, instead of hiring dozens of new staff and buying tons of new advertising space, you can just simply set up one or two Facebook Messenger Bot accounts and make your marketing strategy more personal, which ultimately leads to more sales!
